Pathos

The other day, as I was driving, I noticed a billboard with a very sickly looking African child. The billboard was asking for money to be sent to a certain foundation to help feed needy children in Africa. When referring to the three different types of appeals the one that is utilized the most is the emotional appeal or pathos. Seeing that picture would hit right to the heart of most people who read it. The major attribute of the billboard that caught my eye were the words that were printed to go along with the picture. It read, "It only costs pennies per day to save a life!". I think without those words it would be less effective. With this quote it allows people to see that it isn't hard to save a child's life in Africa.