Observation Notes

On the few trips I made to Dutch's there were some things that caught my eye:

Arrangement of Furniture and Chairs:
There were more chairs located in the center on the restaurant. May suggest that they want more people to sit in the center and close to the ordering counter. This may be to encourage customers to purchase more food.

Drink Station:
Along with the soda dispensers there were two machines from which you could get tea. On the left was the unsweetened and on the right was the sweetened. The two were identical in look except for one major detail; the sweet tea machine had a flashy, enticing sticker on the front of it. This might show that sweet tea is more exciting and customers should choose that particular drink.

Room Separation:
Another thing I noticed was the separation of each room. Although there are no doors between sections of the restaurant there was a division of the whole place. When you walk in, the first thing you see is the bar with barstools, some two-person tables, and a single booth in the first section of Dutch's. In the second section, which is directly connected to the area where you order and separated by a wall from the first section, is filled with four-person tables and includes the drink machines. The third section is separated similarly from the middle and has fewer chairs.

Maximum Occupancy Sign:
There was a maximum occupancy sign on the wall which can be seen as an argument of definition of what the legal number of people are allowed in the building when talking about the fire codes.

Welcoming to All Ages:
Like all restaurants all ages are welcome but in some restaurants they frown upon the typical young kids who like to be loud and have fun. At Dutch’s it is a loud environment that has a family feel to it, which would encourage families to go there.