Observations- Part 2

On both my trips to Dutch's to view the environment my initial hunches were close to how the place felt in person. While I was there i noticed many different things that could be turned into arguments.

One arguments that could be made had to do with the drink area. Along with the soda dispensers there were two machines from which you could get tea from. On the left was the unsweetened and on the right was the sweetened. The two were identical in look except for one major detail, the sweet tea machine had a flashy, enticing sticker on the front of it. This might show that sweet tea is more exciting and customers should choose that particular drink.

Another thing I noticed was the separation of each room. Although there are no doors between sections of the restaurant there was a division of the whole place. When you walk in, the first thing you see is the bar with barstools, some two-person tables, and a single booth in the first section of Dutch's. In the second section, which is directly connected to the area where you order and separated by a wall from the first section, is filled with four-person tables and includes the drink machines. The third section is separated similarly from the middle and has less chairs. This causes me to think that they are wanting more people to sit in the main section.